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Mercedes Formula One Team Latest To Creatively Exploit The Rules

By stop network ⋅ April 14, 2012 ⋅ Post a comment

The 2012 Formula One season is well underway and so is the technological rule-stretching soap opera that goes with top-tier racing. This year new rules dictated some interesting changes to the way many of the cars look, including the drooped nose seen on many teams (Mercedes above). But as is often the case, it’s what [...]

2010: The Year in Marketing

By Auto Observer ⋅ December 28, 2010 ⋅ Post a comment

By Dale Buss
Economics, politics, finance and safety engineering all took the front seat for the auto industry at various times during 2010, diminishing the primary roles that products and marketing typically assume during good times.
But when it…

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