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Hyundai
Hyundai’s Feedback Loop Yields a Better Coupe
Hyundai has aggressively collected customer feedback about its cars over the last decade. By listening to what Hyundai drivers want and then delivering on those desires, the company is stronger, the public perception of the brand has improved remarkably, and sales are through the roof. The Korean automaker now has over 5 percent of the [...]
2010: Top 15 Industry Newsmakers of the Year
By Dale Buss
Industry leaders good at casting visions and those who excel at cleaning up dominated the news in 2010.
As the U.S. auto market chugged definitively out of the Great Recession, visionaries such as Volkswagen's Martin Winterkorn a…
2010: The Year in Marketing
By Dale Buss
Economics, politics, finance and safety engineering all took the front seat for the auto industry at various times during 2010, diminishing the primary roles that products and marketing typically assume during good times.
But when it…
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