What is a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are people using this form of medium to get their message or brand across?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First let’s talk about what it is going to cost you.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.  Actual impressions or exposure to the consumers.

Compared to regular billboards a consumer could just drive by it without noticing it.  But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just ignore it and drive past it.It is stuck with you in traffic right at eye level

This is very powerful.A consumer

That is one of the obstacles that TV and Radio face as traditional forms of advertising.With the invention of satellite radio and Tivo, a prospect could practically go without commercials.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.  It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are guaranteed exposure.You are practically ensured of having your ad read.What else could an advertiser want.

You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion went towards this form of advertising.  With all that money being spent, it must be working.

For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.

Post to Delicious Post to Reddit