Among the videos and shorts that funnyman Seth MacFarlane has sprinkled around the intertubes, the cartoons in his Cavalcade of Cartoon Comedy are consistently among the most popular. The animated comedy web series - where classic cartoon characters pop up in hysterical albeit disturbing ways - catapulted MacFarlane's SethComedy YouTube channel into Most Watched Channel of the Week when it debuted. There's now a Cavalcade Hulu channel and the first season has even been released on DVD. That kind of popularity practically begs for digital sponsorship and advertising, and online travel agency Priceline has been more than willing to provide both.

The company has just inked a new deal with MacFarlane and - coincidentally - has chosen this month to announced a new and more generous best-rate-guarantee promotion. For a limited time, natch.