SXSW kicks off this week. Austin's annual celebration of music, film and technology has become a must for fans of pop culture. Whether you're a movie aficionado or a computer geek, there's something on the schedule for everyone.

The highlight of this year's fest will probably be the "first look" of Robert Rodriguez's Predators at the Alamo Ritz Theater in downtown Austin on March 12. Predators, the latest chapter in the Predator universe, was shot on location at Rodriguez's Austin-based Troublemaker Studios. The film stars Adrien Brody, Topher Grace, Alice Braga, and Laurence Fishburne. The event is only open toSXSW Badge-holders on a first-come, first-served basis. An audience Q&A follows the screening.