The 2010 Winter Olympics are finally here and the Jaunted Embeds are on the scene. All throughout the games we are going to be providing you first-hand observations and tips from a Vancouver local. Tuija Seipell is a Vancouver-based writer and a dual citizen of both Finland and Canada--so she is bound to get a medal or two right? You can follow her on Twitter here, or just follow the Vancouver 2010 Olympics tag.

Vancouver is hockey crazy. At least for Canadians (and Finns), hockey is the one thing that REALLY matters at the Olympics. We adore our other medalists, but hockey gold is what we want.

Many stores here have caught the spirit of the game, especially Nike on Robson Street, and even the upscale Holt Renfrew that fitted its mannequins with runway fashions, figure skates and get this...pink Dolce & Gabbana hockey sticks.