Helping Buyers Understand Your Home So It Will Sell

A real estate agent invited me to do a design analysis for a home which had been on the market without an offer for a while.. Usually I have a meeting with the homeowner before the home is put on the market, as part of the Conifer real estate Broker’s added value the agent brings to the table. This Conifer home for sale had been on the market a long time, with no action. Lots of Buyers saw the property but the feedback was vague and no offers to buy.

The home had a lot going for it, and plenty of decks and patios. The home also had a huge addition built on to it, approximately 24X20, with a hot tub and some book shelves and a piano in it. The house was on the market just a little over the average price in the area and was in need of some serious help.

The savvy realtor decided before a price reduction to invite me over for a consultation to see if there were any necessary changes. Besides small suggestions such as, removing throw rugs to give small area’s such as bathrooms a sense of spaciousness, removing some of the furniture which lined the living area’s walls, making it appear cluttered, we also addressed the addition.

The feedback from past showings proved that the addition to the home was confusing to buyers. As a stager it

is my job to take the confusion out of the home, so that the buyer can connect with the room or home. This is not done by deceiving the potential buyer, it is accomplished by staging the area as to the room’s possible uses. In this home, they had a Bar with excess furniture downstairs. By bringing up a sofa, coffee table from the bar and an extra chair we had removed from the living area, we were able to create a cozy family room, utilizing the bookshelves and bringing in a lamp we had also found that was not in use. A few accessories and voila, the room was transformed from echo-ee and confusing to something solid the buyer could connect with.

People sell their homes for different reasons. Whatever the reason, make sure that the price is right. In other words, don’t overprice your house with the intention of raising enough money to buy a car. Ensure that the price is fair to you and the buyer. A good price will get potential home buyers interested.

The hot tub was moveable, but I decided to keep it on the one end of the room with a sign on it that explained, “this hot tub could be relocated to the outdoors.”

The home had an offer within 2 weeks of staging this property, which was accepted, and everyone lived happily ever after.

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This entry was posted on Sunday, May 24th, 2009 at 11:44 am and is filed under Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.