Big Boost for Hyundai, Audi from Super Bowl Ads
Commercials during the Super Bowl are the Gucci handbags of the advertising world: everyone knows they're expensive - but do you even remotely get your money's worth?
A couple of automakers just might have.
Although Edmunds.com, parent of AutoObserver.com, can't answer for other industries, Edmunds data indicate the big-dollar Super Bowl commercials by Hyundai Motor America Inc. and Audi of America Inc. seem to have connected. Both companies enjoyed outsized spikes in consideration on Sunday after their ads appeared during what is called the most-watched single sporting event on the planet.